Synopsis
A drama about an average commoner woman Han Se Kyung (Moon Geun Young) becoming the daughter-in-law of a Cheongdam-dong family.
Han Se Kyung is a talented young designer who lives each day with the motto "Strive for your dream to succeed". Until she met Cha Seung Jo (Park Shi Hoo) a president of a luxury brand shop in Cheongdam-dong who will change her life.
Han Se Kyung lives by the motto "Effort Makes My Place" and is an endlessly positive girl. She overcomes all plots and plans and starts working in a clothing company but all she does is run errands for the madam and looks back in the life she's lived so far. -- HanCinema
Han Se-kyung's personal motto is "Hard work will earn me my place" and she battles all sorts of hardships with an optimistic attitude. She enters every designing contest she can apply to and finally gets hired at her dream job at an apparel company, only to find that she's the glorified errand girl for the president's wife. To make things worse, the boss's wife was once her high school classmate and rival, who was a worse student than Se-kyung, and now determined to make her life miserable.
So Se-kyung makes up her mind to marry a rich man and embarks on the project to become a "Cheongdam-dong daughter-in-law," an upscale, fashionable young lady who marries into the social upper crust in Cheongdam-dong (a small, insular, and particularly posh neighborhood in Seoul's Gangnam district).
The title is a word play on Alice in Wonderland, and refers to the heroine's fish-out-of-water status in said neighborhood, as she navigates the strange new world of designer clothes, gossip and consumerism. Se-kyung agrees to enter into a marriage, but what ensues is a "warm and cheerful story of finding real happiness."Source
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